Know The Key Elements forThe Success of an Ecommerce Site

Know The Key Elements forThe Success of an Ecommerce Site

0.0

Course in English

30 days Money Back Guarantee
Certificate of Completion
More than 1 hour of content
Additional Material
Lifetime
access

Teacher: Atul Jain

Details

Description

This course is suitable for Ecommerce Site Owners, Entrepreneurs, Online Business Managers and Ecommerce UX Designers who have an Ecommerce site, or are planning to have one and wants to learn how to increase their online sales.
In this course, we will be discussing a lot of essential elements that you must have on your Ecommerce site to convert maximum visitors into paying customers.

This is NOT a technical or a design course and is suitable for anyone and everyone who is responsible for the success of the Ecommerce business in your organisation.

View full description Hide full description

Objectives

Understand how visitors interact with your eCommerce website
Understand what users expect from your website
Understand how you can influence user decision making
Identify the must have essential elements of a winning eCommerce website

Instructional level

Intermediate

Requirements

The student should be able to understand basic English

Who should take this online course

This course is suitable for :

1. Ecommerce Business Owners

2. Online Business Managers

3. Entrepreneurs

4. Ecommerce UX Designers

Chapter 1: Introduction
- 1 Introduction 01:15 min
  
  DescriptionThis section is a quick introduction of the trainer and what he will be covering in this course.
Chapter 2: Course Objectives and Structure
- 1 Course Objectives and Structure 01:24 min
  1
  
  DescriptionIn this section, we will set forward the course objectives and the various topics included in this course.
Chapter 3: User Behaviour
- 1 What Creates User Stickiness 06:29 min
  1
  
  DescriptionIn this section, we will discuss about the most important elements that makes a user stick to your website.
- 2 Know Your Customers 05:34 min
  1
  
  DescriptionBefore you design a new website or make changes to your existing web design, it is important to know about your website visitors. In this section, we will discuss about what information we should study about our website visitors, where to get these insights from and finally how to make best use of that information.
- 3 Need for Speed 09:27 min
  1
  
  DescriptionIn this section, we will discuss why is website speed so important and how does a bad speed impact the Ecommerce sales. We will also discuss about the mobile first approach and how users scan a web page, and how we should use this information to our benefit.
- 4 Purchase Funnel 03:09 min
  1
  
  DescriptionIn this section, we will understand the Ecommerce purchase funnel and how users drop out at every stage in the funnel.
- 5 Quiz 1
Chapter 4: Pages in the Ecommerce Purchase Funnel
- 1 Introduction to various pages in Ecommerce Purchase Journey 00:25 min
- 2 Home Page 23:30 min
  1
  
  DescriptionHome Page is normally the first page that a user visits on your website and thus it's very important to keep him engaged right from that page. As they say, 'First Impression is the Last Impression', so it's very important to keep the right elements on the Home Page to create that first impression. In this section, we will discuss the essential elements that you need to have on your Home Page to create that first impression.
- 3 Category Page 07:11 min
  1
  
  DescriptionIn this section, we will understand the essential elements required in an Ecommerce category page, along with a live example.
- 4 Product Page 11:39 min
  1
  
  DescriptionProduct Page is one of the most important page for an Ecommerce since since this is the page where the users decide if they want to buy the product or not. In this section, we will discuss strategies on how you can influence user decision making and make him buy the product immediately.
- 5 Introduction to Shopping Cart and Checkout 00:25 min
- 6 Shopping Cart 04:42 min
  1
  
  DescriptionIn this section, we will analyse the key elements required in a shopping cart which helps improve the sales on an Ecommerce site.
- 7 Checkout 04:39 min
  1
  
  DescriptionCheckout is the most critical section in the Ecommerce journey since this is where users drop out the most. In this section, we will discuss strategies on how to reduce friction in the checkout flow and increase the sales conversions.
- 8 Quiz 2
Chapter 5: Live Examples and Checklist
- 1 Live Example 1 07:09 min
  
  DescriptionIn this section, we will look at a live Ecommerce website and study the user experience on that site.
- 2 Live Example 2 06:31 min
  
  DescriptionIn this section, we will look at a live Ecommerce website and study the user experience on that site.
- 3 Checklist 01:02 min
  1
  
  DescriptionIn this section, I will share a checklist which you can follow to make sure you have a winning Ecommerce website.
- 4 Closing Video 00:36 min

The Teachlr

Atul Jain

Digital Marketing & eCommerce Professional

A Digital Marketing and Ecommerce professional with more than a decade of rich experience in the digital industry. I have worked with some of the niche brands in the Ecommerce space including Microsoft, Canon, Sennheiser, Callaway Golf, Timex, Fashion & You, American Swan, The Man Company, Indiatimes Shopping, Ricoh, Forest Essentials, Kama Ayurveda, Bwitch, Sahara Care House, etc., helping them establish and grow their brand online.